Davos Promenade, WEF · 2022–2025

The Filecoin Sanctuary

Events

Overview

Filecoin Foundation needed a physical presence at the World Economic Forum in Davos that could hold its own on the Promenade — competing for attention alongside the world’s largest financial institutions and tech companies. Over four consecutive years (2022–2025), I led the full creative direction for Filecoin Foundation’s presence in Davos: the brand’s most high-profile annual activation.

Approach

Each year required a fresh creative concept while maintaining continuity with the brand. I directed environmental graphics, spatial branding and all print and digital collateral for the space — working with production partners on-site to ensure execution matched the creative intent. The brief demanded something that felt premium and considered, not a typical crypto booth.

The Filecoin Sanctuary at Davos
The Filecoin Sanctuary at Davos
The Filecoin Sanctuary at Davos
The Filecoin Sanctuary at Davos
The Filecoin Sanctuary at Davos
The Filecoin Sanctuary at Davos
The Filecoin Sanctuary at Davos
The Filecoin Sanctuary at Davos

Outcomes

Four consecutive years of successful brand activation at WEF, with the Sanctuary establishing Filecoin Foundation as a credible and visible presence at one of the world’s most prominent global policy events.