Gary Moran
Brand and narrative for emerging technology.
About me
I'm a Creative Director working in brand, narrative and art direction for emerging technology. I'm at my best where the subject is still forming and the answers aren't settled — giving a technology a story, an identity and a sense of conviction before the category has one, then carrying that across every place the brand shows up. Much of that work has been in Web3 and frontier infrastructure, but it travels.
About my work
I currently lead the creative function at the Filecoin Foundation — across brand, content and experiences, from strategy through to art direction and production. The work I'm drawn to means navigating uncertainty: making sharp creative calls with incomplete information, rethinking and reusing resources for impact, and shaping approaches that fit decentralised, fast-moving ecosystems rather than forcing conventional ones onto them.