Filecoin "Master Plan" Booth

Overview

Consensus is the largest annual crypto conference in the US — thousands of industry insiders, press and institutional players in one place. The brief was to create a Filecoin Foundation presence that didn’t just show up, but made a statement. The “Master Plan” concept gave us a big idea to build from: a bold, confident declaration of where Filecoin is going.

Approach

I developed the campaign concept and directed the creative from idea through to physical execution — translating the “Master Plan” narrative into environmental graphics, booth design and supporting collateral. The goal was to create something that felt intentional and confident rather than busy, and that could carry a clear message across a noisy show floor.

Outcomes

A distinctive, concept-driven presence at Consensus 2024 that positioned Filecoin Foundation’s long-term vision clearly to a crypto-native audience — campaign thinking applied to event creative.