Project
FIL City Event Brand System
Branding · Decentralized · Ecosystem · Events
Overview
As Filecoin’s global event footprint grew, the foundation needed a way for decentralised communities to host on-brand events independently — without relying on central design resource for every activation. FIL City is the answer: an open design system giving communities worldwide the tools to run visually coherent, on-brand events under their own steam.
Approach
Rather than producing one-off assets per event, I built a modular identity system with clearly defined areas of consistency and variability — giving communities a fixed visual language to work within, while leaving room for local expression. Templates, working files, and guidelines are open-access at fil-city.io.
Outcomes
FIL City events now run across multiple continents, hosted independently by local community members using the shared system. The open toolkit removes the bottleneck of central design resource — keeping quality consistent as the ecosystem scales.